Cleans, nourishes, hydrates and preserves the natural color and bleached blonde hair for longer, renews the strands providing a silky, healthy and shiny blonde. With a powerful blend of toners, it helps counteract unwanted yellowish tones in blonde hair, without staining or pigmenting it. Its formula with PLEX technology contains regenerative properties for the hair strand that help it deeply hydrate and repair. Responsible for following the washing and hair care routine once a week to achieve and maintain a perfect blonde.