HYDRATION = WATER
Water is made up of hydrogen and oxygen molecules, two hydrogen atoms bonded to one oxygen atom (H2O); all H2O molecules are linked by hydrogen bonds. When we wet our hair, the hydrogen bonds of the water join those of the keratin; causing the protein to lose some binding (not broken by cysteine disulfide bonds). So the hair gets a little softer and stretches a little more than normal.
Our hydration category products are designed to replenish the molecules of the hair strand, which are altered by the different processes we carry out on our hair with: the heat of irons, tweezers, sun and chemical treatments. Moisturizing products deliver soft, silky, shiny and healthy hair instantly.
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Amabelle-Amazônica Beleza